Bransons Motorcycles Case Study

Client: Bransons Motorcycles

Location: Yeovil, Somerset

Industry: Transport / Motorcycle Retail

Established: 1978

Bransons Motorcycles is a trusted family-run dealership serving the South West and beyond for over 47 years. Based in Yeovil, Somerset, the business is an authorised Honda and Yamaha motorcycle dealer and also offers an impressive range of over 100 used bikes across all major brands, from Ducati to Triumph.

Alongside expert motorcycle sales and servicing, Bransons provides customers with top-quality gear, accessories, and rider support, making them a true destination for anyone looking to get started on two wheels.

Business Growth and Development

From humble beginnings in 1978, Bransons has grown into one of the region’s leading motorcycle specialists, supporting riders across Somerset, Dorset and beyond. Their Yeovil showroom is home to:

• New Honda & Yamaha motorcycles

• Over 100 used bikes in stock

• A full clothing and accessories department

• Factory-trained technicians and workshop services

• Nationwide delivery options

  
  

Their experienced team offers licensing guidance, motorcycle training advice, and friendly, knowledgeable service to new and seasoned riders alike.

The Challenge

With a busy showroom, service centre and retail space, Bransons needed a fast, hassle-free refreshment solution for both staff and visiting customers. Instant coffee wasn’t quite cutting it anymore, but they also didn’t want anything overly complex or time-consuming.

The Roundstone Vending Solution

Our team recommended a compact in-cup vending machine—a practical, efficient solution perfect for high-footfall areas like showrooms and waiting spaces. The benefits included:

• Quick and convenient hot drink preparation

• Minimal maintenance with easy cleaning

• A range of drink options to suit all tastes

• A more professional and welcoming experience for visitors

By choosing Roundstone Vending, Bransons now delivers a great coffee experience without slowing down their day.

What Sets Bransons Apart

• Over four decades of trusted, family-run service

• Expertise in both new and used motorcycle sales

• A genuine commitment to helping people get started on two wheels

• Factory-trained technicians and top-tier customer service

• In-depth support for licensing and motorcycle training

Bransons isn't just about selling bikes, they’re about building long-term relationships with riders.

People, Culture & Customer Focus

The team at Bransons pride themselves on being friendly, approachable and knowledgeable. They create a welcoming environment for both experienced riders and first-timers, and their new in-cup vending machine ensures customers feel comfortable and looked after while browsing or waiting for service.

Results & Customer Experience

The introduction of the vending machine has made a noticeable improvement in the customer experience. Visitors appreciate the ease of grabbing a hot drink while they shop or wait, and staff benefit from better-quality coffee during breaks, without taking time away from serving customers.

Bransons Motorcycles chose Roundstone Vending to keep things simple but professional, and the results speak for themselves: efficient refreshment, happy visitors, and a seamless addition to their well-run operation.

For a business built on trust, service, and passion, only the best brew will do.