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C R Edwards Ltd Case Study

Client: C R Edwards Ltd

Location: Street, Somerset

Industry: Automotive

Established: 2004


C R Edwards Ltd is a family-run automotive garage based in Street, Somerset. Built on values of trust, reliability and strong relationships, they have earned a loyal customer base through exceptional service and technical expertise. With a focus on investing in cutting-edge technology and staff training, the business continues to evolve while staying true to its roots.


Business Growth and Development


Since its founding in 2004, C R Edwards has expanded its capabilities to offer a wide range of modern vehicle services, including:

  • 3D imaging for wheel alignment

  • Advanced Driver Assistance Systems (ADAS) calibration

  • Key programming and cutting


The team prides itself on keeping ahead of the curve, ensuring customers benefit from the latest automotive innovations and high-quality results.


The Challenge

For years, the staff and customers at C R Edwards were making do with basic instant coffee. As a business that prioritises quality in all areas, this wasn’t reflective of their values. They wanted something better, something that offered a premium experience without the fuss.


The Roundstone Vending Solution


We recommended the Lavazza C600, a sleek and easy-to-use coffee machine that delivers barista-style drinks at the touch of a button. It was a perfect match for a busy garage environment, offering:


  • A range of rich Lavazza coffee blends and drink options

  • A stylish, compact design that fits neatly in a staff break area

  • Reliable performance and easy maintenance

  • A professional touchpoint for both employees and customers


By upgrading their refreshments, C R Edwards added value to their everyday environment while demonstrating their commitment to staff wellbeing.


What Sets C R Edwards Apart


  • Family-orientated values that foster strong staff and customer loyalty

  • An unwavering focus on technical training and investment

  • Trusted status as a member of the Retail Motor Industry Federation (RMI)

  • A growing suite of specialist services tailored to modern vehicles

Their reputation for going the extra mile translates not only to vehicle care but to every element of the customer experience.


People, Culture & Innovation


Although the company runs a high-tech, fast-paced operation, C R Edwards fosters a friendly and inclusive culture. Providing high-quality coffee is just one example of how they invest in team morale and maintain a supportive environment for all.


Customer Experience & Results


The introduction of the Lavazza machine has brought a new level of hospitality to the business. Staff enjoy a better-quality break, and customers benefit from great coffee while they wait, a small touch that makes a big difference.


At C R Edwards Ltd, high standards apply across the board—from vehicle servicing to coffee solutions. By partnering with Roundstone Vending, they’ve enhanced their workshop experience in a simple, impactful way.


When quality matters, it’s the little things, like a great cup of Lavazza, that truly set you apart from your competition.



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