Cross Keys Homes Ltd Case Study

General Information

Client: Cross Keys Homes Ltd

Location: Peterborough

Industry: Housing / Social Enterprise

Established: 2013

Cross Keys Homes is a forward-thinking housing association with a bold vision: to create opportunities that change lives. With deep roots in the East of England, the organisation has grown rapidly by combining commercial agility with a strong social purpose. Their values of action, commitment, excellence, integrity and teamwork are visible across every area of their operations.

Business Growth and Development

Since launching in 2013, Cross Keys Homes has expanded its housing portfolio to include:

• Two extra care facilities in Peterborough

• 27 retirement living schemes

• Five short-stay accommodation projects for individuals facing homelessness

With an ambitious development programme aiming to deliver 1,000 new homes over the next three years, Cross Keys Homes continues to play a leading role in providing affordable, high-quality housing across the region.

The Challenge

As a dynamic organisation with frequent meetings, training sessions, and visitor engagement, Cross Keys Homes needed a reliable coffee solution to support these busy touchpoints. Their meeting rooms often served as hubs for both internal collaboration and external partner discussions, making coffee provision a must-have, not a luxury.

The Roundstone Vending Solution

Roundstone Vending introduced a practical and stylish coffee solution tailored to Cross Keys Homes’ needs. Machines were installed in meeting areas to ensure:

• Convenient access for both staff and visitors

• A professional, café-style experience in a workplace setting

• A wide choice of hot beverages with minimal maintenance required

The response was overwhelmingly positive, with coffee becoming a welcome fixture during meetings and events.

What Sets Cross Keys Homes Apart

• A commercially focused housing provider with a genuine social heart

• Strong commitment to affordability, community, and inclusivity

• Rapidly expanding footprint within the Eastern region of the UK

• Willingness to adopt modern workplace amenities to boost culture and engagement

Culture, People & Workplace Innovation

Cross Keys Homes is now exploring the introduction of snack vending machines, further enhancing their workplace offering. This initiative supports:

• Improved staff satisfaction and wellbeing

• Convenient access to refreshments across longer workdays

• A more engaging, people-first office environment

Sustainability & Responsibility

While formal sustainability initiatives weren’t the original driver behind the vending upgrade, Cross Keys Homes is actively exploring environmentally responsible choices in its broader strategy, including:

• Energy-efficient building standards

• Social impact housing development

• Encouraging eco-conscious supplier partnerships

As their offering evolves, opportunities for eco-friendly snack and coffee services will play an increasingly important role.

Measurable Outcomes & Impact

Since partnering with Roundstone Vending:

• Meeting spaces now provide a more welcoming, productive environment

• Internal teams and visitors alike have responded positively to the professional refreshment setup

• Cross Keys Homes has taken a small but impactful step toward creating a more modern, flexible, and enjoyable workplace

Cross Keys Homes proves that meaningful community impact and smart operational decisions go hand in hand. By working with Roundstone Vending, they’ve made a subtle yet powerful enhancement to their workplace experience, ensuring every meeting starts with a warm welcome and a great coffee.

With future plans to introduce snack vending and a continued focus on staff engagement, Cross Keys Homes is setting the bar high for housing associations looking to lead not just in homes, but in how they support the people who deliver them.