- Oct 23, 2023
- 2 min read

Wurth UK - Hot & Cold Refreshments

About Wurth UK

The Würth Group is world market leader in its core business, the trade in assembly and fastening materials. It currently consists of more than 400 companies in over 80 countries with more than 79,000 employees on its payroll. Approximately 33,000 of these are permanently employed sales representatives. In the business year 2020, the Würth Group generated total sales in excess of EUR 14.41 billion. In the core business, the Würth Line, the product range for craft and industry comprises over 100,000 products: From screws, screw accessories and anchors to tools, chemical-technical products and personal protection equipment. The Allied Companies of the Würth Group, which either operate in business areas adjacent to the core business or in diversified business areas, round off the range by offering products for DIY stores, material for electrical installations, electronic components (e.g. circuit boards) as well as solar modules and financial services.

https://www.wurth.co.uk/en/wurth_gb/about_wuerth/about_wuerth_1/about_wurth.php

Wurths Refreshment Problem

Wurth trade counters currently have 24 stores across the UK with a rapid growth programme, aiming to be at 25 open stores by April 2023. Looking to provide hot and cold refreshments free of charge to their clientele was a priority, however this had to be hassle free and reliable, alongside this it was important that the store manager was able to access a quick and easy ordering process for consumable products.

Wurth had the following requirements which were requested at outset:

Dedicated account manager
Simple order form for branches with simple email instructions.
Consolidated invoices, on requested payment terms and detailed as required.
The adaptability of a supplier that is big enough to cope but small enough to care.
On-going relationship to build on and can only get stronger over time.
Nationwide coverage ability.

Our Solution

Wurth's process starts with a new store opening where a PO is provided via the PM (project manager for new builds) for equipment required. Thereafter subsequent orders for products are placed by each site. Consolidated invoicing was requested to streamline the accounting process, thus avoiding unnecessary traffic to this department. Alongside this a requirement of a dedicated account manager to cover all matters avoiding excess email traffic, all of which we have provided where the previous supplier was unable to do so.

Implementation Approach

Having completed a national roll out, updating water machines from Scotland to London (within a specific time frame), we are now in the process of updating the coffee park, whilst improving efficiencies and equipment across the group.